What Links Should You Use Redirection On?
Photo by Billy Alexander
A friend of mine had just finished an e-book which she will sell. She has links in her book some going to affiliate products and others are just web sites and miscellaneous relevant links. She asks if all links in the book should be redirected or only affiliate links. What a great question!
Generally, I prefer to redirect any links I want to track. Affiliate links are a given of course because you don’t know when the affiliate program may be closed or if they change systems which means your links will no longer work once they switch. If it’s a link to Google or something similar, I rarely redirect them. However if the link goes to my social network profiles or links to relevant articles, I like to track stuff like that to see how interested people are in those topics.
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run all links through a redirect script – quite often a site that is up and runnning today will be out of business next year. Then you can redirect the visitor from the ebook to a page on your site telling that the resource you mentioned in the book doesn’t exist anymore and offer alternative, maybe even a product, to them.
Great advice Lynette – i will be definitely doing this for my upcoming info products.
@Tom: I agree!
@Christie: Look forward to see what you are cooking up over there