9 Places For Statistics To Bolster Your Content

9 Places For Statistics To Bolster Your Content

In a previous post, I talked a bit about adding research data and statistics to your content. This helps improve credibility, strengthen your message, and create unique content – in the case when using ready made content.

The problem is, sometimes data is a bit elusive. At the same time there’s also plenty out there. To save you some time, this is a list of resources you can begin your data search with.

Statistic Brain

Love this site. Covers many different topics.


Mostly European data, covering a wide variety of topics and industries. They also have reports for a number of different countries and regions. Interesting stuff.

Google Public Data

This is more of a tool than a data source. It pulls data from a variety of sources and lets you manipulate them to get or view the datasets you want.

Pew Research

An established data research organization with lots of data on a variety of topics. Some fascinating data there.


The U.S. government’s open data tool where you can look up data on a variety of topics like consumer, finance, health, business and more.

The Guardian Datablog

Covering mostly UK and Europe with some North American data thrown in. Presented in well written and interesting formats. Some are even interactive.

Kaiser Family Foundation

Focusing on national health issues, as well as the U.S. role in global health policy. Many interesting health related data here.


Super interesting cost of living data for any country and you can drill down by city. Some countries and cities have more data than others. That’s to be expected. Great tool you can spend hours and get lost in so beware.

Flowing Data

Offers a wide variety of topics. They report on statistics and data published by others, visualize them and also has a section to find data sources.


Whenever I find a new resource, I’ll add to this list. Which means this is a living, growing list. If you want to keep up with it, stay tuned to our emails, Tweets, and Facebook posts.

Marketing Charts

As it’s name suggests, it’s focused on marketing only, but it covers B2B, B2C. A variety of topics from email marketing, videos and even includes some non-US data.

And there is it. Not the most comprehensive and I understand it is heavily skewed to U.S. statistics. This could be due to my location and the searches I’ve done naturally surface local data.

Do You Want A Hands-Free Business?

Then get this guide to help you systemize your business so you'll have more time working on your business.


Hey! I want to make sure you know what you're getting here. In addition to the guide, you will also receive our memo that includes special offers, announcements and of course actionable information.

Terms and Conditions checkbox is required.
Something went wrong. Please check your entries and try again.
Facebook Comments


  1. Paul Taubman on May 31, 2016 at 1:56 pm

    Great list, Lynette!

    Being able to give a statistic add more value and credibility to your post (which reflects on your credibility as well). Rather than saying, “A lot of people like ice cream” when you back it up with “93% of Americans like ice cream” you make a stronger case!

    When you share statistics and provide the source, people take you even more serious. Building on that last example, “According to Data.gov, 93% of Americans like ice cream” you know speak as an authoritarian!

    Thanks for the sources!

    • Lynette on May 31, 2016 at 9:49 pm

      Exactly Paul! Thanks for stopping by.

  2. Viviane on June 1, 2016 at 2:39 pm

    I agree, stats are probably the easiest way to add weight to an article. Thanks, Lynette!

  3. Bo on July 14, 2016 at 7:22 pm

    Thanks Lynnette, for sending me the link to this page.
    I started a folder for stats sites that I could go to and access for more credibility.
    Appreciate this.

    • Lynette on July 14, 2016 at 8:30 pm

      You are so welcome! If you think there’s any good ones we should add, let me know.