Tutorial: Creating QR Codes To Build Your List

Have you seen those square barcodes in magazines, business cards, online or in town? Some of them even look like Aztec designs. These are called QR codes – I’m sure each one of those codes of their own name but for general knowledge, QR codes suffice 🙂

These codes can be used for marketing purposes – you just need a little bit of creativity. Here are some examples:

  • Use it to add contact information and put it on your business card
  • Create a code with a calendar event – think meetup, webinar or conference
  • Create a code with an email address
  • Use it to give out telephone numbers and much, much, more.

The video below will show you the exact steps you need to take to create a QR code that lets people subscribe to your newsletter via email. It requires very little tech knowledge but makes you look like you’re on the cutting edge of  technology. Best of all, the codes are free to generate.

Watch the video to learn how.

[youtube]http://www.youtube.com/watch?v=B-np4KGGjyI[/youtube]

Like it? Think its a waste of time? Put in your two cents below.

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5 Comments

  1. Stephanie Trahd on January 7, 2011 at 7:44 pm

    Yet another awesome tutorial Lynette! Thanks!



  2. How to Speak Japanese on January 10, 2011 at 10:02 am

    Thanks Lynette for the video and also your reply to my comment in the other post.
    Will check out the videos when I am back home.

    Anyone around here having experiences with using QR codes in advertising (eg. Newspapers)?



    • Lynette Chandler on January 10, 2011 at 4:01 pm

      No problem. Thanks for coming by. Hopefully someone else can pipe in.



  3. Anonymous on January 11, 2011 at 12:16 pm

    Hi Lynette,

    I was also looking in to QR codes for my clients. They are also creating QR codes incorporated into their logos.

    What I’m worried about is people creating QR codes that point to inappropriate links to websites or maybe even a virus. Do you think there is a way to know this before scanning the QR codes?

    Mimi



    • Lynette Chandler on January 11, 2011 at 5:25 pm

      Hi Mimi, Like everything else, I am sure someone will ruin the
      experience and generate codes to sites that aren’t on the up and up.
      Given the current technology, it kinda depends on your scanner. I have
      two scanners on my phone. One actually gives me the URL before making
      me decide what to do – cancel or go ahead to launch the site.

      Granted, it doesn’t give me much more. I think if it gets to a point
      rogue codes are a problem then the technology (or developers) will
      naturally work to keep up and add new features to create a better
      experience for the user.

      However, as someone who creates codes for legit use – we can’t worry
      about that aspect too much. These are things beyond our control so why
      sweat it. If the technology is useful to your audience, I’d try them
      out soonest while the going is still good. Waiting longer just means
      it is going to get tougher – like in the case of emails.