This is sooo… exciting. Someone told me last week they don’t share my vision about technology and business and you know that’s ok. I don’t expect everyone to be a geek. Some things are just a turn off and no matter how hard you try, it never gels (dog shows do that to me even though I love dogs!) However, it is important though you have someone either boil it down and give you the bottom line why you should use technology and what to use.

When I started Tech Based Marketing a year ago I haven’t seen that much emphasis on teaching small business owner about using technology but today I see more and more bigger companies doing so. The World of Difference conference is one of them. Sponsored by Intel, small business owners will learn exactly how information technology can help improve revenue, profits and lifestyles. The conference will review technology in different areas of business from Front and back office, sales and marketing, operations, finance and management. All that for a measly $20 with breakfast and lunch included. Worthwhile to checkout if you’re around New York City on the 27th of January.

For those who can’t – checkout their IdeaZone.