Writing PPC Ads? Read This First

This year, we’ve stepped out of our comfort zone and done a whole lot more advertising.

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One thing is sure, I’m no longer deathly afraid to advertise but, writing ad copy is still tough for me.

There are a lot of things you can outsource but for me, I believe ad copy isn’t one. At least not yet. Not where we are. Besides, I think the ability to write a killer ad copy is a valuable skill that nobody can take away even if you lose your business tomorrow, you can use this skill to build something new again.

Thankfully, there are places like Unbounce we can learn from like this post showing you 5 ways to beat your competition at PPC Ad Copy.

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2 Comments

  1. Paul on August 17, 2014 at 9:34 am

    Lynette –

    I have never done any of this PPC advertising. I know I should at least test it out. I thank you in advance for sharing this info and giving me a kick in the butt to test the waters!

    Thanks.
    Paul.



    • Lynette on August 17, 2014 at 10:06 pm

      Hmmm don’t I recall you using Facebook ads? They may not be contextual PPC ads nor Google Adwords but there are PPC options in Facebook. Or maybe you did a different type of campaign? Advertising in general is a scary thing for many marketers I know. PPC is even more scary especially when you’ve lost a ton of money on it as Ken & I have. So we try to really watch the metrics.