The more I think one of the best way for a business to make use of podcasts and podcasting is to appear as a guest. Why?
- It’s no cost entry
- Doesn’t take that much time
- Is non commital as opposed to creating your own podcast which can get quite taxing
- Quality results
The fourth is probably the biggest reason and people are already seeing results. For example, in an interview on the Productivity Show, Buzz Bruggeman of Activewords.com mentioned how an earlier appearance on the podcast resulted in 300 requests while an article in a local newspaper with a Sunday circulation of 250,000 got them only 5 requests. Talk about quality. If you want to hear it for yourself, go to The Personal Productivity Show on Podcast Network and listen to the podcast. Buzz mentions this somewhere around the 50 minute mark.
