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Data Loss. Technology or People To Blame?

By Lynette Chandler | Comments Off on Data Loss. Technology or People To Blame?

This is an excellent example of a series of articles I’ve been writing lately. For all the technology a company spends on, the weakest link is usually human error. Hey we’re all humans after all right and that is unavoidable. Lately, I’ve been trying to address a few issues. If you listen to my segment…

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Video Delivery Formats

By Lynette Chandler | Comments Off on Video Delivery Formats

In an earlier entry, I mentioned about WMV being a possible leader for wide distribution. Well, as usual in the case of technology things change quickly. Still think WMV will receive a fair share but another one to watch according to Clickz.com is MPEG-4 and I do concur with that. Read the original article.

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Podcasts Great Way To Reach Niches

By Lynette Chandler | Comments Off on Podcasts Great Way To Reach Niches

I was reading this article “Podcasting Ads Face Challenges” on Clickz.com, and thought you know the problems they outlined predominantly afflict the big players and the wide markets. But… if you’re into the Underachiever method, I think podcasts are a great way to read small niches. Whether you create the podcast yourself or seek to…

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Excellent Viral Marketing Technology

By Lynette Chandler | Comments Off on Excellent Viral Marketing Technology

Thanks to John Reese and my friend Alice Seba for pointing it out. This is an excellent example of the explosive campaigns technology can help with marketing! So very viral! Check out this trailer of the upcoming movie Wedding Crashers ‘starring’ me and my husband 🙂

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Great eBay Technology

By Lynette Chandler | Comments Off on Great eBay Technology

This is the reason I love marketing technology and reporting about them. Ecommerce-guide.com just reported about Four Things to Watch for on eBay. These are the two I think ebay marketers should pay attention to. Biap’s eBay on TV TV and the computer is definitely coming together or at least there’s effort to make them…

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