This article on WSJ.com caught my eye. Generally it talks about how marketers should look into Web 2.0 methods to reach their market. We are not talking about us Internet Marketers who are already savvy with these things. Rather, marketers and companies who generally spend most of their budgets in other media.

I totally agree with the general idea of the article – not saying that the tactics they suggest are new secrets or anything. With the world economy in shambles, I think the Internet particularly what is commonly known as ‘Web 2.0’ will shine as the best ways to spend marketing resources for businesses big and small.

That is partially the reasoning when we created BlogEnergizer – to allow connect marketers and bloggers. But that’s another story. Anyway, something within the article caught my eye. That is…

…a growing number of marketers are using Web 2.0 tools to collaborate with consumers on product development, service enhancement and promotion. But most companies still don’t appear to be well versed in this area.

I hope all the Internet Marketing/Social media experts or hopefuls are paying attention to that one. They even coined a name for those who are Tech, Marketing & Social Network savvy who could help these businesses… Marketing Tehnopologist. Uhm, I think they need a more sexy Web 2.0 name.

photo credit: luc legay