Writing for the web is challenging. When I say web, I also mean writing for email newsletters and all that stuff. I’m not a copywriter but in the course of business am forced to write a lot of things myself including this blog :).
My stumbling block, is not the blog but writing emails. There are ghostly whispers in my head every time I sit to write an email. How to write clearly, simply and not get caught in spam filters? I’m often looking for substitutes to words that commonly trigger these filters.
Which is why Visual Thesaurus is such a heaven sent. It really helps when you can see the different relationships of each word. You can explore any branch by clicking on it and return in one click. This is one tool that is a must for my business. You should try it yourself.
Technorati Tags: business, copywriting, email
