Over the last few months creating multimedia content, I was quite surprised (I know I shouldn’t be), how many small business owners out there operate on dial up. What’s more amazing is, many of them have entirely Internet based businesses or a big part of their business is online. This to me is baffling.

Yes, dial up still costs much less and hey, it’s nice to write a smaller check to pay your bills than a bigger one right but if you’re on dial up think about this seriously. Are you really saving that much?

Faster internet connections do not only mean better surfing. It translates in part to getting things done quicker. Whether you’re uploading your website or checking out some resources, accessing a coaching forum. If you can reduce the time you spend moving around these websites, and getting done what you need to do online, why wouldn’t you do it?

The other thing is continuing education. More and more you’ll begin to see videos and audio products. Sometimes you may not be able to download these material. Playing audio even if it’s flash audio can can be a chore on dial up. Even if you could download them they can get pretty big it’ll either take forever or you might keep dropping your connection. You’ll be missing out on a lot of great information that can help your business, many free!

A big part about productivity is being able to get to what you need and having things done in a short time. Trying to run an online business with dial up is like working on a old 386 computer. It becomes your bottle neck. Invest in the extra high speed, get your work done quicker.