More compelling reason to provide quality content. According to survey conducted earlier this year, 55% of adult internet users have looked for “how-to”, “do-it-yourself” and repair information online. Seeking information is more popular online activity than visiting chat rooms or online auctions.

What’s also interesting is the most common activities are getting news followed by researching products and services. Which to me is still gathering of information. So… if in your niche, you can provide a combination of new-sy type information, how-to information and product reviews. You’ll be off to a great start to building content that people want …. what do you think?

Survey Source: Do-it-yourself information online, Pew Internet & American Life Project