How About Video Marketing
I was reading an article on PC Magazine by Lance Ulanoff about iPod video and one of the key things brought up is video content. There’s a lot of space on video iPods and Portable media players but little content to download. It reminds me of Napster’s commercial. On Apple’s iPod page, it touts “15,000 songs, 25,000 photos and 150 hours of video”. At $1.99 per video, it would take $298.50 to fill it up. So realistically, people won’t fill their iPod up with video but the fact is, it does cost and more importantly as pointed out in Ulanoff’s article is
You don’t want to see one TV episode over and over, but you do listen to a popular song more than once a week and even multiple times a day—big difference.
The other interesting point,
If people are to start watching video on the train, the content will have to be in short bite-size pieces. Who really wants to get through Star Wars Revenge of the Sith in 20-minute increments during commutes? But a 10-minute news or weather brief? That’s different.
There could be strong demand for short, informative video casts after all.
Reference: Apple iPod’s Amazing Video Feat
Related posts: Free Video Content, Screencast and Video Formats – What To Use
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