Thanks to Rok Hrastnik, I came accross this guide by the DMA about Email Authentication which was reported in an earlier entry. It was also briefly mentioned in the call last week in a discussiona bout autoresponders. This guide is supposed to make it easy to understand the reasons, implications and how marketers can work with email authentication and can be freely downloadable from Rok’s blog.

I’ll be downloading reading it later. If you’ve read it, what are your thoughts?