And a big chunk of that is technology driven channels. According to this article on Clickz News, there are going to be using Web, TV and Mobile Phones. What I find interesting is the inclusion of mobile phones. It’s not that surprising but smart.

Many online marketers tend to only think online but it’s been said before, the lines between online, offline and TV is merging. More and more people want to “bring the Internet along” wherever they go. Just like podcasting – it’s up to us marketers to leverage these technologies.