From the very beginning of my ‘Tech Based Marketing’ career, I’ve always known that applications (software) can be used as a marketing tool. Never has it been so clear than these days with the number of free web tools, widgets, plugins, themes and just about any tool that your target audience is attracted to.
A few months ago, I released the List Post Authors plugin for WordPress to do just that. Results? I’ll admit it has been rather slow. But am I striking it off my list. Absolutely not. I probably just chose a good plugin that filled a need requested by many but not it seems not as big as my research told me. This will not be the last plugin I will release and you know what? Whatever traffic it brings me, be it a trickle or a flood, it’s traffic I wouldn’t have received if I had not built it. So, I’m still ahead of the game.
There are tons of free software that are released especially those that revolve around Twitter that get good traffic. Tweetwasters and Mr Tweet are great examples. Because they is also tied to a highly viral social network and taps into the natural curiosity built into us humans, they are very well talked about and visited on Twitter.
If you can find a sweet spot for your application, watch out, some sweet traffic could be heading your way.
photo credit: JasonRogers
