Can Marketers Capitalize on the Superbowl?

As marketers, we know that by keeping up on the trends and seasons of the year we can incorporate that into our marketing efforts. Well what about certain events such as the Superbowl? Marketingprofs.com has a refreshing article about how to take advantage of consumer events to boost sales. I found it very interesting with the Superbowl looming. Go Hawks!

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