When a big company like that aquires two companies BuzzMetrics who researches word of mouth marketing and BlogPulse a blog trend watcher, that speaks volumes for blogs and blogging.
One of the best ways to benefit from the blogging phenomena is to use it as a marketing relationship tool, but as I share with newsletter readers early on. Blogs are one of the best ways to research the market. They are just teaming with ideas, customer feedback, trends, article ideas and so on. Tagging is also a great way to do keyword research and if you do blog, tagging can be quite powerful. So whether you want to start a business blog or use blogging for research, you can’t ignore it anymore.
