Write A Blog Post That Converts
When talking to bloggers who have some interest of earning some income from their blogs, one the of major things they struggle with is selling.
WHAT? Did you say Selling? Of all horrors. Bloggers don’t sell. That’s slimy. Unethical – ick! I’m not one of those. That doesn’t apply. I don’t sell.
Or do you?
Listen. We ALL sell.
- We sell our kids the idea of finishing their broccoli (okay, sometimes we resort to threats but that’s a whole other story)
- We sell our spouses on the vacation to Europe we’ve been dreaming of
- We sell our boss (if we still have one) on our project idea
- We sell to ourselves when we are trying to decide whether to buy that dress
- We sell to our best friends on going to the party
Sell is not a four letter word. As bloggers, we need to look at it as our friend. Because it is. It is crucial to beginning to see profits on your blog and crucial to retain and grow those profits.
So what separates you from a slimy, smooth talking sales person?
It’s all in the how.
The end goal of selling on your blog is to convert your visitors. Not necessarily to buy all the time but for them to do something you desire them to do. There are many blog posts on conversion but this one, How To Write A Blog Post That Converts: 5 Tips for Success at WPLift had some interesting thoughts that I liked.
Such as #2. I’ve never quite thought of it that way but it’s true. What do people mean when they say “Quality Content” and why you should ditch quality.
And #3 which I whole heartedly agree. Not 100% sure I’m on board with #5 because you shouldn’t just rely solely on organic traffic. That’s part of the reason why you should always be building your list and if you have a list you can bring your own traffic. Still, the post has some solid tips. Go check it out.
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Read the blog you referenced because the comment on quality piqued my interest. Frankly Item #2 concerning quality is too bizarre for words. How in gods’ names did the blogger ever come up with the idea that quality equals boring?
Quality content by definition is engaging, interesting, attention grabbing, written in an authentic voice, and well written, with at least a fifth grader’s understanding of syntax and vocabulary.
Well written is the key phrase. There is giant box of Kleenex by my computer, because most of the blogs I read are so poorly written, that I cry real tears.
Hey Kay, I do agree with you that quality content should be engaging, interesting and all that good stuff. It did sound a little strange to me too in the beginning.
However, I think what she’s trying to get at is, you can have a piece of writing that’s clear, with perfect grammar, spelling and free of strangely constructed sentences, and still read completely dry.
On top of that, the other facet I think she’s trying to get is, there are way too many people who regurgitate “Write quality content” without defining that they mean is quality content.
Great discussion! Love reading your thoughts.