Posts by Lynette Chandler
How To Take Content Strategy Cues From Magazines
Magazines and other print publications have been around for a really long time compared to the Internet. It’s also a highly competitive business where profit margins drive a lot (if not everything) of what goes into the covers and in the magazine itself. With such stakes at hand, you bet they know how to sell…
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Sneak Peak of WordPress 4.0
Yes, another update soon. WordPress 4.0 is in the works. Often times, we are way too busy to check out what’s new. The official developer site is OK but it’s way too geeky for most to understand. Sure, you can test it out yourself but that involves installing a test version. Who has time for…
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How Not To Be The Dreaded Troll Everyone Avoids
Trolls. They are everywhere. With each new blog post you publish, you might secretly hope and pray none will appear. Ok, so maybe you don’t do that but I do sometimes. Especially when the topic at hand is a little (or a lot) controversial. We all recognize them, and would rather banish that person from…
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Pitch Your Guest Post The Right Way
Guest posting isn’t dead. You might have heard about Google assumedly frowning at it but you know what? I personally, rarely worry about them. Yes, there are horror stories of people’s business and website suddenly losing 80% of their traffic because of de-listing but that tells me, perhaps there’s too heavy a reliance on upon…
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Optimize That Blog For Lead Generation – 38 Things To Do Now
One truth I’ve learned over time. There’s always something that you can do, tweak, try, and/or improve. So when we feel like we’ve done “everything” to make our business or blog successful, chances are, we haven’t. There’s always something we forgot, didn’t know about, didn’t think of or is new to try. Part of staying in…
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