Ad Skippers Respond To Online Word Of Mouth
That’s according to a Clickz.com report, based on a study by Inteliseek. It seems people who skip ads are 25% more likely seek out and respond to message boards and consumer generated media (blogs and podasts?). Well now that of course sends a few peoples’ eyes aglow – let’s create more blogs or podcasts. But… hold your horses marketers.
Respondents in the study also says they wouldn’t be happy if the trusted source is found to be ‘on the take’ from companies. So, what’s one to do if you’re blogging about your industry, establishing yourself as the expert, trying to promote your own products it’s a good idea to be open with it. Better to be upfront than to lose trust. This is one concept I’ll definitely share in depth with Blogging Starter Pack owners.
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