Why Split Your Media Files

SplitWhen you sell a digital product that includes audio or video, sometimes you will find some customers complain they cannot access the huge files or the download won’t complete. It could be anything. From their computer to their Internet connections to some funky setting on your server. When you have a long interview or a big video to shoot, try splitting it up into smaller chunks instead of one huge thing. Here’s why:

  • Smaller files are easier to download for those who don’t have high speed Internet connection
  • You won’t eat up your bandwidth as quickly. Each time someone clicks on a 100MB file, you’ll dock 100MB but if you have ten 10MB files and the user only downloads one or two to get started, then you only use up 20MB for that session.
  • It’s faster for you to upload
  • People’s attention spans are increasingly fragmented. Especially for videos, it is very difficult to hold people’s attention for long unless it’s an entertaining video.

For audios, try a file splitter like Cool MP3 Splitter & Joiner or Slice. For videos, the smoothest way is just to record in small chunks.

Photo by Issachar Brooks

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4 Comments

  1. Angie Pedersen on February 5, 2009 at 12:39 am

    Do you have any suggestions for a service/host/shopping cart that allows one “SKU”/purchase with multiple file downloads?



    • Lynette on February 6, 2009 at 1:52 pm

      Hi Angie, can you clarify? Are you saying, allowing people to add multiple items into the shopping cart and then downloading all the files after checkout OR are you asking if you can create one product with multiple download files?



  2. Angie Pedersen on February 11, 2009 at 5:46 pm

    Thanks for asking – I mean say you have a really big ‘kit’, like 150MB, that is made up of multiple files (i.e. 2 PDF ebooks and some separate PNGs). You want to sell them as a “kit” at one purchase/price point, but downloading a 150MB file, even zipped, might be too much for many users – it would be better if they could download each file of the kit individually. Do you know of a shopping cart app that would allow you to upload multiple files that could be triggered for delivery when one SKU/item code is purchased? Does that make more sense?



    • Lynette on February 13, 2009 at 7:04 pm

      Hey Angie yes and I understand better now. To me, most digital download carts can do this. As a matter of fact, even if the cart does not support it I imagine this can easily be solved by creating a special download page on your site and linking to all the download files. I know this is possible on Wahmcart.com and pretty sure 1ShoppingCart too.