Big Viral Video Mistake
About 2 years ago or there abouts, just when video was starting to go big online, a friend of mine created a video to promote her website. It’s beautiful video. You know, one of those that force you to sit, watch and reflect even if you don’t want to. The message was deeply moving, highly relevant to her site and it just exploded her traffic and newsletter subscriber base.
She hit the jackpot with that video and it did so well, soon people were asking to purchase downloadable copies and DVD’s of it. Well, she did that, converting the video to several popular video formats. Once in a while she will receive complains about quality. The video had a lot of images and text that faded in out but that’s not the problem.
The biggest issue – the original video (let’s call it the master) is created in Flash and SWF at that too, not FLV. Converting SWF is awfully tricky in itself. Add all those fading in and out you’re bound to lose quality and sometimes the video may look choppy.
The bottom line, if you’re creating an online video or commissioning a video to be made. Don’t make the master copy a SWF. Ask for MOV or WMV or AVI.
Technorati Tags: business, technology, video, YouTube
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