We always provide the best quality and service possible to our customers, right? Right. But, sometimes we don’t get the sales we expect and can’t put our finger on the problem. Derek Halpern of Social Triggers wrote about this very issue today. It’s interesting how different customers perceive the same sales copy in various ways. Learn what each type of sideliner – the Indifferent, the Skeptic, the Worrier and the Procrastinator – needs from you to make the sale.