Both Planning AND Tracking Are Important for Successful Content Marketing

Both Planning AND Tracking Are Important for Successful Content MarketingCreating content takes time and effort so you want to get as many eyes on your hard work as possible. Creating a content marketing plan is important. On the flip side, evaluating your content marketing metrics can help you to increase conversions. ProBlogger lays out in plain terms the 5 things that you should be tracking to boost your bottom line.

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2 Comments

  1. Andy Bland on November 20, 2014 at 10:51 am

    I agree. They are both important. Otherwise, your content marketing efforts are useless.



    • Lynette on November 22, 2014 at 3:26 am

      Yeah I think for many of us, putting up the content is hard. Tracking is tougher because we may not always know where to begin, what to track or even what to make of the numbers we get.