Few people know that I was once a copywriter for a small advertising agency. Yes, that’s one of my first jobs, fresh out of college. I studied Advertising then and my young and naive mind could think of nothing better than to work in an ad agency. I later had the pleasure of working with & getting to know many talented people from renowned agencies like Ogilvy & Mather Worldwide, Foote, Cone & Belding, BBDO WorldWide and Grey Worldwide to name a few.

It was an interesting time but the agency life I soon realized, is not for me. That’s when I jumped over to marketing and sat on the client side. Today, I still use what I’ve learned 😉 but must say direct response kicks my butt and continue to struggle over headlines. My relationship with copywriting is truly a love hate one. When the copy does good it’s time for love but the thought of sitting down to write … oh! I’d rather be sent to the lion’s den.

That’s kinda how I felt when Alice Seba shared her optin page templates with me. I figured I needed prompting on each and every step. So I asked her if I could make a software, based on her templates, mostly for myself, to help keep me focused on each point as I come to it instead of worrying about how I’m going to end it when I haven’t even written the intro yet.

That little venture has turned into something with a life of it’s own. Alice will be launching Copywriting Sweetie tomorrow and it comes with 4 software products I built (all neatly packed under one interface) to create optin pages, sales pages, survey pages and even thank you pages. I use these little babies myself every time and now I find there’s more love than hate. I don’t think I’ll ever get rid of that 😉 but Alice’s instructions and the software helps soothe the burn.

Don’t forget to check out Copywriting Sweetie tomorrow but mean while you will want to get on her priority notification list. You know she’s just got to have something special for you in there.

copywriting