So… Apple, Motorola and Cingular are reported to launch the highly anticipated ITunes phone. Does this signal good news for podcasting which in turn bodes well for businesses using podcasts in their marketing mix? Maybe. It’s still way to early to tell although it hints of positivity.
The more interesting part is the bigger picture. It tells me there is demand for mobile content – hey these big companies wouldn’t spend all that resource building such a product would they? It also tells me – and this is somewhat old news – that cell phones will be leading the way in delivering mobile web content.
What is the best way to deliver mobile content? Well there are many ways but I’m putting my money in RSS. So… the bottom line for marketers is, get your RSS feeds in now, promote it, let people know you have it. Any thoughts on this?
