Atkins Files Chapter 11

Let’s take a little breather from techie stuff. Atkins is gone and I’m not talking about the guy but his company.

Seth Godin has an short but interesting entry on his blog

The only thing you can bet on is change

Lately, I’ve overhead my friends Kelly and Alice tell the people they mentor how they need to keep in touch and up to date because things change – rapidly. You expect to learn something once and be know all about it. Hey, didn’t someone once said learning is a life long process? So why do we not remember and apply that in our business?

Secondly, Seth says:

The only security you have is in your personal brand and the projects you’ve done so far

to which another blogger, Lee Hopkins says:

If a blog or podcast are great at showing your thought leadership (and many of us believe they are), isn’t it time to start one or both of them for yourself?

🙂

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