Great question. I’m never one to jump on a trend, or implement certain technology or strategies on a whim. Things I’ve added to my business over the years such as webinars, podcasts, videos, etc have each been a specific effort to increase my reach.

For the most part, new tech is simply a new way to share my content. I often re-purpose text content into audio, video, or webinar events.

The key is to make smart decisions about your business model. You want to go where your market is. If your market is on iTunes, start a podcast. If your market is on Facebook, create an active Facebook Page. If your market is on YouTube, create videos.

For me the decisions are always more about serving my market than anything else.

Let’s say you have an affiliate site for bowling equipment. Live webinars probably wouldn’t interest your market. A product-based site, video reviews and an engaging Facebook Page would work best in this niche.

That’s right. I have the original iPad and a Motorola Droid X. I love how convenient they are, especially when I’m on the go. On my last trip to Australia, I only took my iPad – no need to tote a heavy laptop. The great thing about the iPad is the super long battery life, so it’s great for long flights and being out all day.

I’ve found that I tend to use my smart phone much more than the iPad though. It’s just more convenient, and fits in my back pocket.

Going mobile was the best thing I have ever done in my business. I rarely work in the office anymore since I can now manage most of my business from the smaller gadgets. I’m also more productive during what would normally be “dead time” – waiting at the dentist, waiting for a flight, etc. It’s amazing what you can get done when you work in those little spaces of time throughout the day.

I love Evernote. Specifically because it’s cross platform and synced across my devices – PC, Macbook, Droid, iPad, etc. It’s very handy for keeping running task lists, making notes or jotting down ideas, and of course it does tons more…

The WordPress app is great for creating blog post drafts on the go, or keeping up with incoming blog comments.

I really like the Dragon Dictation app as well, and have it installed on my iPad. Great for recording articles, blog posts, task lists or making notes for a product I’m working on.

The latest software I’ve installed and am using a lot is Things for Mac. It’s a task list manager that lets you organize projects and schedule your tasks. I love it best for it’s simplicity. They also have an iPad app that will sync with the software on your Mac.

That was four, but I really do have to add yet another one… the Kindle app rocks! Like Evernote it’s cross platform and syncs across devices. So if I’m reading on my iPad, I can grab my Droid and pick right up where I left off. Sweet!

It’s actually been on my mind as well. I’ve made great efforts to plan things out in advance, but that doesn’t always work. Not in a niche where there are constantly hot topics that have the market’s interest, at least. In other niches I work in, it’s easy to set up emails and blog posts in advance and have them publish on a schedule.

With the work I do in the Internet Marketing space though, I am more likely to go with the flow. I like to talk about what’s going on in the industry, and answer the questions that come up that week.

A recent example is an email I received from a new reader. I didn’t have anything on the schedule to blog about that day, so I repurposed the email into this post: online jobs work from home and then emailed him the link in my reply.

I’ll do a topical series sometimes, which is fun and does require more advanced planning. But more often than not I simply fly by the seat of my pants – and have a great time doing it that way. 😉

This may shock you, but the answer is: my mother!

I have a lot of friends and peers in my inner circle that I speak with as well, depending on the matter at hand, but I can always count on my mom to shoot straight with me and have my best interests in mind. Not only does she know me better than anyone else, she is also unbiased and objective. I particularly like her non-internet-marketing viewpoints, or how things look to “real people”.

LOL – it took me a long time to adopt Facebook. But now… I love it!

Facebook is such a great way to interact with your market and your peers. Unlike Twitter, conversations can easily be followed which means a lot more engagement.

I tend to post on Facebook the same way I talk in person. I like to keep it real, and be myself. The feedback there is invaluable. I love to ask questions, and then use their answers as inspiration for new blog posts.

It’s funny – some things get a great response, while others get totally ignored. I make note of both, and use that to serve up more of what they love.