If you practice Internet Marketing, there’s a good chance you’re on the list of one or more of the big names. Over the last week, your inbox has probably been flooded by emails promoting List Control. Believe me, I understand how annoying all these messages can be. Thank God for inbox filters.
As for me, I love them because I get to play detective 🙂 Internet Marketing forensics if you will. In this particular launch, I discovered what systems power the video and video players and the smart ways that simple, old Javascripts made the order process looked so super cool yet achieved the very important step of protecting the merchant by forcing users to agree to terms and conditions before ordering.
These are just a few things. The whole process and emails sent out are each worth of study. Yes, I do realize you won’t understand the full impact of what’s happening just by observation but observation has paid of well for me in all areas of life. Also, it is not my intention to copy their processes blindly. Merely to see what underlying technologies these guys use.
If you want to emulate the accept terms before the order button becomes active, here is the code.
Put this in your headers (between <head> and </head>), change out the Yahoo URL to your order URL
Put this checkbox next to your terms and agreements
Put this where you want the order button to be
Of course, anyone who is web savvy can just override this and jump straight to the checkout page by viewing source, but the implication of having it there is important. Whether they actually click the button or not, the company has done its best to ensure people read and understand the terms. By ordering the product, the implication is, the customer has agreed to the terms. This is just my point of view as a developer. Not legal advise. Please check with your attorney.
Do you observe these launches with an open mind? What have you learned from them?
