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Remember this quick and simple tip.

Add a text version of it too. Most – if not all – email newsletter systems like Aweber has two separate input boxes. One for HTML and one for plain text. Don’t send out the email without adding something in both. Here’s why. When you enter the HTML part only, whenever someone reads the email with the HTML turned off, they’ll see nothing or a bunch of jumbled code. Besides, HTML may be hard to read on small phone screens.

Even if you plan on sending text only, you may want to create a simple HTML version. This way, the email is versatile. No matter what method and how your subscribers read their emails, it minimizes the chances of nasty surprises. It’s hard enough to get the email through to them. So when it does get to them, you want to make sure they can read it without further hindrance.