Photo by gaurav crazy

I came across FexMax the other day that describes itself as a bluetooth advertising software.  You install it on your computer, hook up a Bluetooth dongle (transmitter) like this USB one. Then you’re all set to start transmitting messages to people who have Bluetooth enabled phones. Sounds pretty interesting, so I downloaded it and gave it a go.

It seemed simple enough to use as far as the desktop goes but I couldn’t receive any messages on two different devices. Now that may not mean it doesn’t work likely it’s something to do with my transmitter setting – never used it before. I don’t use Bluetooth anyway and didn’t spend a whole lot of time configuring both devices or the transmitter. For my business, this is not much use.

I can see where this is more useful for brick and mortar businesses. Even then, don’t expect people to simply receive messages from you just because you are sending. Depending how each person set up their bluetooth settings they may have to add you to their phone first. Maybe for establishments like clubs where people visit regularly and don’t mind adding you to their phones. With Bluetooth’s short ranges, (30 ft, boostable up to 300ft) it’ll only work if they are near or in the premises.

Seems to me like text messages are a better way to get people into the store though.