Quick, what’s the first thing you think of when someone says “email personalization“?
If it is about using a subscriber’s name or pet’s name in the subject or greeting – then you need to upgrade your thinking. This list of 10 new, tech-powered methods of email personalization is bound to make your heart skip a little faster and totally excited about personalizing your emails again.
- Send specially crafted emails to only those who clicked a link or opened your last email.
- Send reminders or follow ups to those who didn’t click or open your last email.
- Send to those who clicked on the link but didn’t take action e.g. download the freebie or order your product.
- Send a special email to those who subscribed through a specific page.
- Let those who opened your last email be automatically entered into a contest/drawing.
- Send a special offer to those who clicked on a specific link.
- Followup with those who have not opened or clicked your messages in a while
- Reward those who are long time subscribers e.g. 6 months to over a year for being a loyal reader
- Email only those prospects who are referred by affiliates and help out your affiliates by using their URLs in your messages
- Delivering offers based on where subscriber is located – create holiday offers that are relevant to their user’s own country
Your next question to me is probably how to achieve all that. It is easy, if you have an Aweber account. If you have recently signed up or are under the new pricing structure, this is already available to you. All you need is to use it. Not sure where to get started? Check out their documentation. Their blog also has a ton of great email personalization examples and ideas.
If you are still using the old Aweber account, you will have to upgrade – depending on your list numbers, this could cost you more – it usually will but if it can help increase your sales or affiliate recommendations (it should), it is a worthwhile investment.
Still trying to decide which mailing list provider you should go with? This capability in Aweber should seal the deal for you.
