Do Images Get More Attention On Social Media? We Tested It And Here’s What We Found

Do Your Images Get More Attention on Social Media

I hear people say all the time. Use photos in your social media posts. They get the engagement up. Yeah. OK…

People can tell you all kinds of things. How do you know if something works? There’s no better way than to try it. Here’s what I did.

When I come across a post I want to share, I create my own image for it. Upload it to the social media of choice, then comment on the photo with the link. Here’s the result.

Average Reach by Post Type

Overall, 3280% better reach over the next best reach.

Facebook photo reach results

0 Reach on the link posts and 59 for the image post.

Here’s another one that gave me some high hopes.

Facebook image post reach

Over 100 reach for the image posts and these are ones where I talk about affiliate products.

My page is very small compared to others so the actual reach numbers may not be impressive. However, what I am focused on is the jump in reach percentage. There’s only one problem with these image posts. It took time to create.

Then, I switched to Stencil. Stencil makes creating these images so simple and fast. I highlight some content I want to quote, hit the Stencil button, choose a background and share. Also, you can change the image size to fit Facebook, Twitter, Pinterest or Google+ with just one click. For every image post, I customize the sizes for the platform.

I have no data on image sizing yet, but it would be logical that images sized for the platform will get more traction than those that don’t.

Here’s what happened to an image post on Twitter.

Twitter image post result

I loved how this tweet – again, an affiliate link – got me the most impressions at that time, was re-shared and loved. And yes, I used Stencil to make that image. Check it out.

I’m still working out on getting more engagement definitely encouraged by the results.

4 Comments

  1. Louise Myers on June 22, 2016 at 1:19 pm

    Third try for posting a comment…

    When you say you “talk about affiliate products” when you post a photo on FB, are you including a link in the photo description?



    • Lynette on June 22, 2016 at 8:43 pm

      Apologies again for the troubles. To answer your question. Yes. I include the link in the description.



      • Louise Myers on June 22, 2016 at 11:53 pm

        Thanks for answering! That’s so fascinating. As FB has said they’d suppress the reach of posts done that way! Gotta love it… Gotta try it! 😀



        • Lynette on June 23, 2016 at 12:26 pm

          Yes. There’s a lot of talk about what FB does and does not. I think we can spend a ton of time going in circles over that. Maybe soon they will suppress my posts 🙂 My page is tiny and maybe flies under the radar. Who knows. I’ll ride it for now.



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