There is a post sitting in my blog among the drafts. It is inspired by a discussion among software developers, about when a software is considered ‘shippable’.

Photo credit: H4NUM4N

One of the things that struck me in the whole conversation is, the word ‘done‘ was never used. I guess these were developers who are experienced enough to know software is never truly done. For every simple action button you and I see in the user interface, there are tens and hundreds of commands to make that one little thing work.

So, as you can imagine, the more complex a software is, the more things need to be thought out and also the more chances for errors. Even if you implement every user request, for every request you fulfill, it may cause other parts of the software to become break. You’re constantly going back over each feature, refining, tweaking, perfecting. That’s just the way it is.

This serves as a little kick in the butt for me as there is one particular project that has been on the brink of rolling out for a long time but I’m so very hesitant. The project is a living thing. There is no write/record it, package and sell it.

Members of this project will enjoy continuous development, continuous research. It will never be done. But it is shippable. Get it out already as my coaches and partners tell me.

What are you waiting to be done?

Don’t overestimate your self when it comes to launching a product. I’ve rolled out a few either myself or with partners and can say it’s always easier when you have help.

If you need that help by the way, Kelly McCausey and Carrie Lauth both women I know and personally worked with are putting out an intensive product launch coaching session so you can roll your product out in 42 days.