Alrighty another question from the MailBag.
Emmanuella Appiah asks: I want to know the real techniques in gaining the consumers attention
A: Hey Emmanuella. That’s the million dollar question! But seriously, this is a broad question that many have spent tons of money to find out… including myself. Having managed my own business for a few years, I can share some thoughts.
If I were asking myself this questions, the first inclination would be to ask, in which channel are you trying to gain attention? Online, in your emails, print ads, radio commercials, social networks, or even online video? Each of these channels will likely require different approaches.
It’s also helpful when you know your target audience well. The more intimate you are with them, the better you know what arouses their curiosity and commands their attention.
Anyhow, I am struggling with this because it is outside my arena (which is tech stuff – ask me a tech question next time 😉 ). I recommend you look up the following people to learn more about influence, persuasion and that kinda stuff. Maybe they may also be so kind to post a few words in the comments.
