While chatting recently, friend and business partner Kelly McCausey of SoloSmarts invited me to a Cross Blog Conversation. If you don’t quite know what that means, check out her post about it.

To kick it off, Kelly asked me this question.

Lynette, Why Did You Decide To Focus on Tech?

Answer: I’ve always been somewhat geeky. When working at my last job as marketing exec, I hung out with the IT manager a lot. Mostly because he was unlike any other IT guy I knew. He had some really cool ideas how to use technology in our marketing.

Then I started this business, with a heavy marketing focus. After all, that’s what I just came from. But a good friend kept asking me to help with the technical aspect and it all just kinda fell in place there.

As my knowledge of both tech and marketing grew, I’m finding I like the tech a lot more – sounds like something I should have realized all these years right? And so I trimmed a big, very visible and profitable product early this year that wasn’t quite ‘techie’. I still have the site as part of my funnel it’s great for that, just the paid product wasn’t.

I’m going to be starting the year off with a well defined focus. Technical training and developing plugins – so looking forward to it.

Ok now, my turn.

Kelly, when I decided to stop producing that profitable product, I was a wreck, worrying about a ton of things like what I’ll have to create to replace that income, would customers hate me, what if I’m making a huge mistake and on and on.

I’ve always admired how you can start something fast and just as decisively axe them when they don’t fit your goals anymore even if they have been profitable. You’re almost ruthless. What goes on in your head 🙂 How do you keep your emotions out of that process? What do you have to say to those of us who have trouble letting go?