A friend recently complained his podcast listenership isn’t growing as much as he’d like. He didn’t have much money but a lot of time and asked “How would you go about promoting your podcast?”. My answer: text – articles.

Why? Because the internet is still very text-centered. Even though the big search engine boys are working on media search tools, it isn’t quite there yet and frankly, text is ever green. People will never stop reading.

Articles has been used to market offline for years and it’s not going anywhere. Online, articles (or content) is only going to become more important because the demand for content is growing and growing. But don’t take my word for it, here’s an article by my friend Nicole Dean even though it’s written for the online radio show in mind but it is totally applicable for promoting your podcast.

Sharing Articles: Can it help my Online Radio Show?
By Nicole Dean

Question: I started an online talk radio show. I have the equipment set up and my guests lined up. But, how do I get listeners? I feel like I’m talking to myself.
Signed, Talking to Myself

Dear Talking to Myself,
First of all, Congratulations! What a big step you took to start a show. You’ve got the equipment ready, the interviews lined up and are ready to roll. I’m assuming you’ve already spent money on equipment so you don’t want to spend more on advertising. What’s a frugal online radio host to do?

Lucky for you, there are many ways to get traffic to your online radio show. One of my favorites is writing and sharing articles. If you’re unfamiliar with this method of traffic generation, it’s actually quite simple. In fact, it’s working right now. You’re reading an article that I’ve written and shared – and you can see at the bottom of the article, my author bio, where I get to share a little bit about me.

If it’s working for me, it can work for you, too. All you need to do is to find some topics, write effective articles with an author bio that works, and submit it to everyone who wants it. And repeat, repeat, repeat.

Not only will you get traffic to your website, but you’ll get more people inquiring about being guests on your show. And, if you sell advertising on your radio show, you’ll get exposure to more potential advertisers as well. Article sharing is definitely a great way to get your name out into the cyber-world.

And, the best part is that every article you send out is working for you for years to come. One article won’t likely get you a flood of traffic, but it’ll give you a ongoing drip. Fifteen articles will get you a trickle, and so on. So, get writing and get your message out there. You’ve got nothing to lose and everything to gain.

About the Author: Nicole Dean doesn’t pay for advertising – ever. She uses Article Marketing to get free advertising on websites and in newsletters worldwide. You can use articles to get free traffic, too. Visit https://techbasedmarketing.com/easyarticlemarketing.html to find out how.

Note from Lynette:
Nicole and Kelly will be holding a teleseminar tonight at 8PM to answer your questions about article marketing. If you are working hard promoting your podcast, you must listen in on this one. Get signed up now to their e-course found at the bottom of the page to get the call details: https://techbasedmarketing.com/easyarticlemarketing.html