It almost feels like a game – hide and seek – to find the proper buttons for the action you want to take on website anymore. Why is this?

Make it clear what you want someone to do next. Seth Godin has some perspective on this subject of the first rule of web design.

Another great read is Don’t Make Me Think by Steve Krug. This delves into intuitive web design and what you need to know to create designs that provide clear actions.