6 Ways To Automate Your Blog For Better Retention

Friday, February 27th, 2015
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You know it. In our super connected world, people are highly distracted. Getting people to return to you, and stay engaged is a challenging. Good thing there ways to improve that. Even better, they can be automated. In this post we’ll explore some options. What I love about these – you only need ONE plugin – sometimes not at all. The plugin is HookPress and the tool is fabulous Zapier (which you can get started free). Using this combo, here’s what you can do: Add People To Your List When They Register For An Account If you open your blog up for registration, it is tremendously valuable to also have them in your mailing list. Of course, you’d want to make sure they know they’ll be hearing from you regularly when they register. For this zap, you’d set HookPress to user_register, with display_name and user_email fields at a minimum. In Zapier, you’d choose WordPress Any Webhook as the trigger and your email service provider as the action (e.g. Aweber, Active Campaign etc) Publicly Welcome New Users Want to give a shoutout when people registers on your site? You can do that. This is a fantastic way to give social proof

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Ideas on Time

Tuesday, February 24th, 2015
6 Things You Should Be Doing On the Back End to Boost Your Posts

Time is fleeting. Time has a way of getting away from us, but sometimes that is the key to allowing ourselves the freedom to live in the moment and enjoy it. Time is what we perceive it to be. I came across these 4 ideas on time that will help you us think about how we think about time and ways to enjoy the time we have now.

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Web Design Trends for 2015

Thursday, February 19th, 2015
6 Things You Should Be Doing On the Back End to Boost Your Posts

Trends change over time, we all know this, but normal trend times doesn’t apply to the internet. It moves much quicker so you need to stay on top of what happening. If you’ve had the same designs and are relying on the same information you did a couple years ago then you’re probably getting left in the dust. Take a look at What’s Hot and What’s Not: Web Design in 2015 to see 6 fresh design trends. A couple things that stood out to me are drop shadows in graphics are out and the move toward simple navigation is in.

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DuckDuckGo Timer?

Monday, February 16th, 2015
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If you don’t know what DuckDuckGo is, it is a search engine. I’ve ditched Google as my default search and switched to DuckDuckGo. Mostly due to privacy concerns but that’s another story for another day. Today, while looking for a simple timer to use, I found they have a timer built right in. I decided to give it a go. Half way through, I was worried I won’t be notified when the timer counts down to 0 but surprise, they thought of that too. It actually does notify me with a visual alert and audio alert. This may not be cutting edge stuff but when you need something simple real quick this is it. They also have a stopwatch. Oh and… it works on the phone. The only thing is, the audio alert didn’t come up for me. Not sure if it’s because of a setting on my phone I forgot or what. But hey this can be handy when you are in a meeting or presentation. P/S: Google also does the same thing when you search for “timer” but it doesn’t have a stopwatch.

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Dynamic Ways to Promote Your Blog from the Experts

Thursday, February 12th, 2015
6 Things You Should Be Doing On the Back End to Boost Your Posts

Wow, there so much useful information to boost your traffic and promote your blog posts from Referral Candy. They offer a concise infographic full of awesome ideas from over 40 experts in various fields. This is definitely something you don’t want to miss. I just couldn’t help myself, I had to add it below for your benefit: ReferralCandy – Refer-a-friend Programs for Ecommerce Stores

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Boost Your Brand’s Authenticity With These 5 Video Types

Tuesday, February 10th, 2015
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Every business strives to be credible. Few mediums allow you to express that than video. That’s why many people have trouble separating the actor as a person and the character they play in a popular TV show. It feels very real. If you’re going to use videos to build your authenticity, try these: Team & Culture People are curious by nature, and let’s just own up – a bit nosy. When we visit other people’s homes, we want to know what the rest of their house looks like. We see the happy people in the office next door and wonder what they do in there daily to make them so happy. Why not let them in? I’ll be the first to admit this is a terrifying thought. What about all the mess? Perhaps that’s what your customers need to see. That you aren’t perfect. Unless of course, you’re a decorator or someone who coaches others on organizing and de-cluttering. The deal here is, create a video interviewing your team members (if you have any) – it could even include your pet. Lynn Terry did a wonderful one introducing her (then) puppy Molly. So precious! If you don’t have team members,

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4 Metrics That Are Really Important to Monitor

Friday, February 6th, 2015
6 Things You Should Be Doing On the Back End to Boost Your Posts

To be a great online marketer you have to wear a lot of hats which translates into lots of little things that need to be done regularly to be successful. One of the most important things is to check your stats and optimize. There are many metrics you can keep track of but what are the ones that are going to actually help you make money? Here are four you should keep in mind when growing and connecting to your audience.  

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Use Trello for Business and Life Planning

Thursday, February 5th, 2015
6 Things You Should Be Doing On the Back End to Boost Your Posts

I started using Trello as a project management tool with my VA. I find it very easy to keep in contact with her and up-to-date on all projects we have going. Using it for personal life planning really hadn’t crossed my mind until I came across an article called How to Organize Your Entire Life with Trello from Lifehacker.com. It really opened my eyes to the many uses of Trello and it even offers a link to templates you can copy and edit for your own purposes. If you already use Trello this might give you some more ideas on how you can benefit from utilizing larger picture ideas and if you haven’t yet tried it, you should. Another perk –  it’s a free tool!

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How To Know Your Offers Are Working – 12 Things To Test

Wednesday, February 4th, 2015
Are Your Offers Converting Well-

Something strange happens when you start paying for traffic. You question how hard your dollar is working. Most people start by questioning the efficiency of the traffic source. And, they also stop there. If an ad on site XYZ doesn’t convert, we blame the source. That could be far from the truth. Your source could be bringing you quality traffic but your landing pages drop the ball big time. The only real way to know if your source, pages and offers are working is to… wait for it… Test. Here comes the but… if you don’t know what to test, it can make you throw your hands in the air, and say – Argh! I’ll deal with it later. Of course, later never comes. I should know. Time to get intentional. Something I’m personally determined to do. My first step is to create a list of items to track and test. I’ve laid them down below. Hopefully this list will be helpful for you too. Usability Before slapping on stuff to test, why not first find out what people are looking at, clicking on, and doing on specific pages. Since the most important things are – new leads and new

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Can Marketers Capitalize on the Superbowl?

Friday, January 30th, 2015
6 Things You Should Be Doing On the Back End to Boost Your Posts

As marketers, we know that by keeping up on the trends and seasons of the year we can incorporate that into our marketing efforts. Well what about certain events such as the Superbowl? Marketingprofs.com has a refreshing article about how to take advantage of consumer events to boost sales. I found it very interesting with the Superbowl looming. Go Hawks!

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