Wise Words from an Icon

Friday, December 19th, 2014
6 Things You Should Be Doing On the Back End to Boost Your Posts

Warren Buffet is by far one of the most successful people in the world. He exudes intentional frugality and integrity. He also has a few things to say about how to succeed and the benefits of failure. It’s important to develop life and business skills from smart, courageous, ethical leaders such as he. 

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8 Ways To Boost Your Marketing With Creative Images

Thursday, December 18th, 2014
8 Ways to Boost Your Marketing with Creative Images

We constantly see creative quotes being shared, re-shared and pin on social media. Are images taking over content marketing? Hardly. What it definitely do is, entice people to check out your content, your website, and whatever you offer. The most common method is to create quotes by a respected thought leader. That’s OK but here are more ways you can use images to grab people’s attention and point them to what you have to offer. Quotes From Your Audience Whenever you engage with your audience, look out for the smart things they say. While it doesn’t have to be about you, or your products, it would be better if what they are talking about is inline with your brand. Slideshows Have a good article or blog post? Turn it into a slideshow but don’t just create plain old boring PowerPoint slides. Take advantage of photos. Find fantastic scenery or great shots that would support and emphasis your points. Take this presentation as an example. Promotional Graphics For Your Offers Do you have a free item people need to opt-in to get? Have product(s) and services? Holding an upcoming webinar? Instead of clogging up your blog sidebar with other people’s ads,

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The Slider Revolution plugin security breech isn’t breaking news but Sucuri recently found that it is still being exploited by hackers. The newest problem is a malware issue called SoakSoak.ru. More than 100,000 WordPress sites have been hit and this has lead to some being blacklisted by Google. Read more about it and to check your site for the malware.

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Good News for Changing Internet Passwords

Friday, December 12th, 2014
6 Things You Should Be Doing On the Back End to Boost Your Posts

As we’ve talked about on more occasions than I can count, keeping secure passwords are of the utmost importance on the internet. You should change your all of your passwords several times a year, I would recommend quarterly, and if there is a security breach on one of your accounts you should definitely change it immediately. The thing is to do this manually is very tedious so people tend not to do it. Lastpass and Dashlane feel your pain and have come up with a solution that will make the important job of changing passwords as easy as the click of a button.

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How Do Your Subscribers Consume Your Content?

Tuesday, December 9th, 2014
6 Things You Should Be Doing On the Back End to Boost Your Posts

List building is vital. We hear it all the time. But, what about catering to the email clients you already have. Have you thought about how they read the emails you send? Actual numbers vary but it seems that over half of the population is viewing emails from a mobile device. These are phenomenal numbers and cannot be ignored if you want to succeed in this day and age. With that in mind I would like to share with you these 10 Essential Tips for Creating Mobile-Friendly Emails by Copyblogger.  

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Some people are leery of immediately upgrading to new versions of WordPress and they may have reason. WordPress 4.0.1 has proven to have a few problems with breaking websites due to plugin issues. It mostly has to do with developers building plugins with poor coding skills. We want you to keep you safe and aware of potential problems to these issues. As plugin developers, we see this a lot too that’s why we always do our best to ensure our programming practices conform to WordPress standards. It may not always look pretty in the back end – not because we don’t want to but because we value security, compliance and your peace of mind when it comes to upgrades over eye candy.

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How To Add Effective Call To Actions In Your Blog Posts

Thursday, December 4th, 2014
How to Add Effective Calls to Action to Your Blog Posts

Wonder why you blog, email, tweet, share and advertise but don’t get the visits, clicks, signups and sales that you need desperately? While it could be any number of reasons, I’d like to challenge you to take a good hard look at your call to actions. If you don’t know what they are, simply put – it’s short but powerful sentences, buttons and links that instruct people what to do next. Following are 6 Ways how to do that… #1 Have A Call To Action Sounds dead simple right? However, most bloggers don’t have any sort of call to action on their posts, or are inconsistent. I’m guilty of that. That’s why it’s always a good idea to review at intervals during the year your top posts for: A) The presence of at least one call to action B) The validity and relevance of the call to action Remember, call to actions don’t have to always be to buy something or lead to an affiliate link. Although, those would greatly help the profitability of your blog. They could be an invitation to opt-in to your list – another great option or lead them to read other related posts, where you hopefully

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Refresher On Writing Effective Content

Friday, November 28th, 2014
6 Things You Should Be Doing On the Back End to Boost Your Posts

As we all know writing effective content can be challenging at times. Sometimes we just need a little refresher to remind us of the things we need to be doing to get the response we desire. If you’re like me you’ll want to take a look at these 13 Steps to Writing Effective Content to brush up your writing skills so that you can provide the best content for your peeps.

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Everybody Hates Spam

Thursday, November 20th, 2014
6 Things You Should Be Doing On the Back End to Boost Your Posts

Spam is the evil thing that creeps into your inbox unwanted. You all know what I’m talking about. Well, Wordfence, has released version 5.3.2 with a new feature called referring blocking. If you’re already using the Wordfence plugin be sure to update to take advantage of this and if you’re not yet using it then go pick it up.

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6 Things You Should Be Doing On the Back End to Boost Your Posts

Creating content takes time and effort so you want to get as many eyes on your hard work as possible. Creating a content marketing plan is important. On the flip side, evaluating your content marketing metrics can help you to increase conversions. ProBlogger lays out in plain terms the 5 things that you should be tracking to boost your bottom line.

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