20 Ways Entrepreneurs Manage It All With The Phone Camera

Friday, October 24th, 2014
20 Ways Entrepreneurs Use Their Phone Camera to Manage Information

I’m lost without my phone. It’s not because of the constant connectivity, or social media – those are simply nice side benefits. The real reason is because it helps me remember so much stuff. Much of that, is captured using the phone’s camera. So what can you use your phone camera for? Try these: 1. Save Business Cards I like getting business cards because often, the information on them is not on people’s websites. Like their direct phone number, and mailing address. What’s not so fun is what to do with them after. Too often, I come home from an event with stacks of cards that stay on my desk. Eventually, they irk me enough that I simply throw them away – bad idea. Until the camera. There are many apps you can get now that will grab data from those cards and enter them into your contact list. 2. Scan Text Borrow books from the library? Save those golden nuggets, by using an app to scan the text. This can then be exported into another application. 3. Deposit Checks Many banks and financial institutions allow you to do this through their app now. I still get some affiliate payments in

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Friend Requests from Acquaintances – A Facebook Dilemma Solved

Thursday, September 25th, 2014
Friend Requests from Acquaintances-092514

Here’s the harsh truth. I’m super picky who I ‘friend’ on Facebook. This is mostly because I don’t use my Facebook profile for business. My posts are often quite personal. Not as in bare my deepest pains and airing of dirty laundry, just more everyday stuff but still, rarely business. I have a page for that, am involved with several groups and am looking to creating more groups in the near future too. Definitely not anti-social. It’s really a reflection of how I live. By nature, it takes time for me to make friends. In my mind, friends are people who don’t mind my quirkiness and won’t judge me for being their polar opposite. When business acquaintances, people you just met, and those you don’t know well, sends a friend request, there’s no way to tell if they’d be offended by that or take it in stride. To accept or not to accept? That’s the question for the modern day. Thankfully, Facebook does have a way for you to take care of that problem. Put them on the Restricted list. When you add someone to the restricted list, they can only see your public posts and/or pictures or when you tag them. For a

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20 Truly Free Stock Photography Resources

Thursday, September 18th, 2014
20 Free Stock Photography Resources

Paying for stock photography can eventually suck up all your hard earned money. What is one to do as the Internet gets more visual? Don’t get me wrong, I believe we should purchase quality photos as often we can afford or budget for, in particular when we want a higher quality image to go with the post. However, you can supplement with free stock photography for non-pillar posts. Truly Free Stock Photography Before we start with the list, a quick note about what is truly free. Personally, I consider truly free as in CC0 license. Free for commercial and personal use. To be clear, what this usually means is, you can put these images on a for profit blog or website. You can’t however, take these photos, put them in a collection and sell them as a package or even put the image in the product where the image is the main focus. In other words, if your product doesn’t function without the images, it’s probably not legit to use it that way. The sites listed contain mostly free stock photography. Regardless, please make sure you read their terms before using as most sites have their own terms and licenses. Also, read

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9 Methods and Places To Advertise Your Blog

Thursday, September 11th, 2014
9 Ways to Advertise Your blog

Starting a blog is easy. Getting people to visit and visit regularly – well… not so much. Some people will tell you traffic is a piece of cake and it might be – to them. As a new or somewhat new blogger, this may not be quite so easy. So perhaps you may be considering advertising. Before we move on, allow me to first define advertising. Yes, we all know what it is and what it means. However, from my experience, when people ask the question where can I advertise my blog, the are usually looking to get free exposure. Free Exposure If this is what you are looking for, then these are a few things you can and should try. Guest Blogging – despite some scare stories about Google not liking it – guess what? Sometimes, Google doesn’t matter (that) much. People do. So what blogs do your target reader frequent? Where do they get their news from? Identify those blogs and find out if they are open to guests authors. Write a solid, meaty post and pitch it. Answer Questions – There are tons of places where you can answer questions. Facebook has plenty of groups you can

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How 5 Top Websites Capture Leads On Their Blogs

Friday, September 5th, 2014
How 5 Top Websites Capture Leads

To build our list, most of us know we need to put an opt-in box on the very top of the sidebar, or above the fold. But have you ever wondered if that enough? To find out, let’s see what some top websites and blogs are doing to get that opt-in. LeadPages Since they are all about getting leads, let’s start there. There is a lot of content on the LeadPages website. Clicking on Podcasts, you will find the expected things. The podcast synopsis, listen and download buttons. There’s an invitation to subscribe at the top as you’d expect. This is also repeated on the blog except it’s the second item, below a webinar promo. This is a little interesting because usually, we are discouraged to offer two opt-ins. When you click to download the episode, you are asked to sign up. This is uses their LeadLinks (TM) feature. In fact, the whole post on each episode heavily utilizes LeadLinks(TM). The feature image is a call to action that leads to an opt-in when clicked. Handouts and downloadable reports are great. This is also an opportunity to build that list. Ask them to opt-in again when they are listening. The

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8 Lessons From 21 Days of Content Curation

Wednesday, September 3rd, 2014
8 Lessons Learned from Content Creation Challenge

For the last 21 days, you may have seen a new post from me everyday with this blue label. If you don’t subscribe to my newsletter (why not? Sign up here.), you missed the announcement that I decided to accept a public challenge, to curate one item a day and promote it daily for 21 days in a row. This challenge was put together by Kelly McCausey who is the creator of Smart Curation Skills. It was a bit of a challenge for me because in all the years of blogging, I’d never written daily. Yup. Amazing but true. Still, I went ahead expecting to learn a lot and I did. If You Want To Enter A Challenge, Pick Quality Challengers For this challenge, I was in very good company. People like Connie Ragen Green, Cindy Bidar, Paul Taubman, Suzanne Myers and Tracy Roberts. Wow it’s like an all-star lineup. These people get the importance of content marketing. So they tend to create high quality content. This further motivates you to create quality content yourself. In addition, they run successful businesses. That means, they don’t slack off when there’s work to be done. Nuh-uh. And that is how quality challengers

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Who To Pitch And Who To Ditch On HARO

Sunday, August 31st, 2014
100% Useful Infobytes

Have you heard of HARO? It stands for Help A Reporter Out. Basically, journalists, writers, book authors, and a lot of bloggers use it to find experts to interview, feature, or to quote. For a bootstrapping entrepreneur, there are some golden opportunities there. Most people I know who have successful ‘transactions’ often report spike in traffic and depending on the media outlet, it can really catapult your business. The problem is, as you can imagine from my brief intro, there’s a mixed bunch in HARO. Not all of them are big media journalists and if you get interviewed by a book author, you may not see results for months to come, perhaps even a year down the road. For the smaller publications, you’re also simply taking a shot in the dark. I really like how Ken McGaffin laid out the personas of HARO for us. It definitely helps save time and figure out what to focus on when trying to gain some online PR.

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Lift Your ROI For That Upcoming Conference

Saturday, August 30th, 2014
100% Useful Infobytes

So! You’ve been told that attending conferences are a fantastic way to build your business. Conference organizers won’t hesitate to shout about all the great connections, the successful JV’s and that one break that exploded someone’s business. Is it true? Having attended several myself, I’ll very cautiously say… they could be. A conference will absolutely not help you that much if you aren’t prepared to do a little bit of work before and after. It won’t help you, if you aren’t clear why you’re going, except the idea of mingling with the cool kids. Sorry, but that is a poor reason to go. I’d know that one because I made the same mistake. More than once. A conference is not a vacation! It’s an investment. Because it is an investment and you’re spending a good chunk of money for travel, hotel, and food, you would be wise to try to increase your returns. That doesn’t mean you can’t let your hair down, have fun, socialize, get to know others better. YES! By all means do all that. But… Be sure you get more out of that so that in addition to having fun, you come home with a plan that

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Impress New Leads With This Simple Comment Plugin

Friday, August 29th, 2014

Comments are somewhat difficult to come by these days. It’s nobody’s fault really, we’re all just too busy and commenting… let’s be frank. It takes some work. While I’ve never worried about the number of comments received, one thing is guaranteed. I’m deeply grateful for each genuine comment. To me, if someone takes the time to comment despite their busy schedules, despite the little bit of work, they are a whole lot more willing to engage with me. They are a lot more willing to hear me out. They are more ready to read my posts. They are more open to beginning (and hopefully keeping) a relationship with me or our company. And finally, they are more likely to buy what I offer. Knowing that, it only makes sense to want to be good to these folks. There are a few things you could do like giving them a coupon or special gift after they comment. But what happens if you require approval for comments? On all my blogs, first time commenters require approval. They probably won’t see that message that is displayed immediately after a comment. Jeff Chandler shows us a wonderful little plugin called Comment Approved that will help with that. I

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How To Take Content Strategy Cues From Magazines

Thursday, August 28th, 2014
100% Useful Infobytes

Magazines and other print publications have been around for a really long time compared to the Internet. It’s also a highly competitive business where profit margins drive a lot (if not everything) of what goes into the covers and in the magazine itself. With such stakes at hand, you bet they know how to sell or they’d go bust. So learning from them is truly smart. In Simon Penson’s post about learning from magazines at Search Engine Watch, he breaks down a magazine cover and and shows us how to spot editorial pillars. These are crucial since these pillars need to be covered in each issue. He also goes on to reverse engineer the personas – types of people who read the magazine. This area is one that I got the most from. I’ve long known about writing to a specific person and even learned to envision them in my mind but somehow, it never quite occurred to me to actually jot it down with a picture and have it saved into my Evernote (or printed). Also, for some strange reason, I’ve never created more than one persona for the blogs I write. How silly! This is something to put into

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