Posts by Lynette Chandler
7 Content Tweaks You Should Be Doing (But Probably Aren’t)
According to Internet usability expert Jakob Nielsen, people don’t read online. They scan and pick out individual words and sentences. He said this a long time ago. But it still holds true. Perhaps even more so today as our attention span online gets shorter. This can be a challenge for content producers. We know content…
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How To Spy On Your Competitor’s Facebook Ad Targeting
I know ad targeting is all about knowing your audience. But even when you know them pretty well, sometimes you want to explore those who are right next to the ones you mostly target. At other times, you might just want to try something a little different. This is why I started paying attention to how I am targeted…
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How To Turn On Extensions In Incognito Mode
Incognito mode in Chrome allows you to visit a site without being tracked. It is very helpful when you want to maintain your privacy. For me, it is less about privacy, but more about testing and logging into different accounts on the same site. For example. I am logged into Amazon all the time under my…
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WordPress Page Builders: A Case For Beaver Builder
In a previous post where I talked about the 9 things to avoid in a theme, the immediate reaction was, “What about Divi?” If you don’t already know, Divi is a popular theme from Elegant Themes. It comes with some slick page builder features built in. You don’t have to use the theme. There is…
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Are You Wasting Money On A Page Builder?
WordPress page builders are so hot. Some days, the way people talk, it seems like your business would shrivel up and die if you didn’t have one. You’ve already spent more than you’d like and end the year with some healthy profits to show. Are they necessary? I realize the answer would vary depending who…
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