Early in the year, I took a piece of advice from a very successful blogger. That’s to write shorter posts. It’s been tough. Every time I focus on a blog posts, it tends to end up in the 700 – 1000 word range. I’m not accepting defeat yet because there’s lots of good reasons we should all write shorter. 1. Conserve Your Mental Energy Since shorter posts tend to be less intensive, they are faster to write and publish. This leaves you more brainpower to focus on heavier, more thought provoking stories that are longer. 2. Challenge Your Writing Skills I used to be a copywriter at an ad agency. Each time I presented the senior copywriter with my work, he’d take a pen and start crossing things out. Then, he tells me. Good, but shorter. Our copy winds up on product labels, print ads, posters, billboards and TV. You don’t have the luxury of time nor space in any of those mediums. It was downright challenging but I enjoyed it all the same because it truly forces you to become a better communicator. 3. Your Audience Doesn’t Have The Time Recent surveys show that 60% of Internet access is mostly
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