Email Marketing

Easily Build A Searchable Ad Swipe Library

Despite its name, I don’t use Evernote for notes. Sure, there are some in there but the majority of my “notes” are bits and snippets of stuff I want to save. There are lots of things I save. Amongst them, are ads. Why do I save these? To build a library of “what others are doing”. It also…

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6 Resources To Get Smart About Analytics

Sad truth. Many entrepreneurs fail to look at their numbers. From financial statements to how many people visit your website and conversion rates, we avoid it. Perhaps it’s because we’re afraid of what we might see. Ironically, it is only when we see the bad numbers, can we know we need to step things up, or…

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How You Might Be Emailing Your List All Wrong

In some ways, there’s a myth surrounding email marketing. That if we build it, and keep emailing and emailing and emailing, we would be on the road to reaching our goals. Perhaps. Having a list is better than none. That is true. But blindly emailing people anything and everything can also be ineffective. In fact,…

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Try This ➠ For Attention Grabbing Subject Lines

Like you, I receive a lot of emails daily and some emails tend to get ignored. When an email with a subject line that get my attention comes through, you can be sure I’m paying attention. Most times, these will be forwarded to Evernote which is used to build a swipe file of great subject…

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Lessons Learned From Creating Consistent HTML Emails

Designing HTML emails is not really that difficult. I’ve done it several times myself but it can sometimes feel like an impossible task if you want to make the email appear exactly the same on different email readers. If you think cross browser site design is challenging, wait till you try creating for emails. Why…

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