Email Marketing

Quick, what’s the first thing you think of when someone says “email personalization“? If it is about using a subscriber’s name or pet’s name in the subject or greeting – then you need to upgrade your thinking. This list of 10 new, tech-powered methods of email personalization is bound to make your heart skip a…

Many of you know that I have been using Aweber for a long time – about 4 years. One of the cool features that Aweber has is the ability to segment your list. Why would you want to do that when you could create multiple lists? There are pros and cons to that definitely. For…