Posts Tagged ‘content marketing’
9 Smart Triggers You Should Absolutely Implement On Your Site
Consumers are a tricky bunch. We want to hear about sales and offers from businesses of our choosing. But, we don’t like to be sold to all the time. Yet, we do want businesses to sell us products we are looking for. This makes marketing a little challenging. Big companies with deep pockets have long…
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How To Know When To Time Your Promotions
You need to email people on your list. But don’t know the best time to send. You want to publish a blog post, but don’t know the best day to publish. Sound familiar? We’ve all read the theories. Just the other day, I was reading that blog posts get higher reads (or was it engagement)…
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How To Create A Targeted Exit Promo To Lift Sales
Exit pop-ups are typically set up as list builders. Maybe because it doesn’t take a lot of additional planning to put an existing opt-in offer there. Or we could simply be conditioned to thinking pop-ups equal opt-ins. Here’s the trouble with opt-ins on exit. What’s the incentive? I’m not saying a plain opt-in doesn’t work.…
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12 Sure Ways To Find High Value Content Ideas
After blogging for 11 years, among the top challenges for me some days is figuring out what to write. Yes, I do keep a list of things to write and there are dozens of half finished drafts on my blog. So why do I still run into this problem? Most times it’s simply because I’m…
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Boost Your Brand’s Authenticity With These 5 Video Types
Every business strives to be credible. Few mediums allow you to express that than video. That’s why many people have trouble separating the actor as a person and the character they play in a popular TV show. It feels very real. If you’re going to use videos to build your authenticity, try these: Team &…
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