Time is fleeting. Time has a way of getting away from us, but sometimes that is the key to allowing ourselves the freedom to live in the moment and enjoy it. Time is what we perceive it to be. I came across these 4 ideas on time that will help you us think about how we think about time and ways to enjoy the time we have now.

Trends change over time, we all know this, but normal trend times doesn’t apply to the internet. It moves much quicker so you need to stay on top of what happening. If you’ve had the same designs and are relying on the same information you did a couple years ago then you’re probably getting left in the dust. Take a look at What’s Hot and What’s Not: Web Design in 2015 to see 6 fresh design trends. A couple things that stood out to me are drop shadows in graphics are out and the move toward simple navigation is in.

If you don’t know what DuckDuckGo is, it is a search engine. I’ve ditched Google as my default search and switched to DuckDuckGo. Mostly due to privacy concerns but that’s another story for another day. Today, while looking for a simple timer to use, I found they have a timer built right in. I decided to give it a go. Half way through, I was worried I won’t be notified when the timer counts down to 0 but surprise, they thought of that too. It actually does notify me with a visual alert and audio alert. This may not be cutting edge stuff but when you need something simple real quick this is it. They also have a stopwatch. Oh and… it works on the phone. The only thing is, the audio alert didn’t come up for me. Not sure if it’s because of a setting on my phone I forgot or what. But hey this can be handy when you are in a meeting or presentation. P/S: Google also does the same thing when you search for “timer” but it doesn’t have a stopwatch.

To be a great online marketer you have to wear a lot of hats which translates into lots of little things that need to be done regularly to be successful. One of the most important things is to check your stats and optimize. There are many metrics you can keep track of but what are the ones that are going to actually help you make money? Here are four you should keep in mind when growing and connecting to your audience.  

I started using Trello as a project management tool with my VA. I find it very easy to keep in contact with her and up-to-date on all projects we have going. Using it for personal life planning really hadn’t crossed my mind until I came across an article called How to Organize Your Entire Life with Trello from Lifehacker.com. It really opened my eyes to the many uses of Trello and it even offers a link to templates you can copy and edit for your own purposes. If you already use Trello this might give you some more ideas on how you can benefit from utilizing larger picture ideas and if you haven’t yet tried it, you should. Another perk –  it’s a free tool!

Something strange happens when you start paying for traffic. You question how hard your dollar is working. Most people start by questioning the efficiency of the traffic source. And, they also stop there. If an ad on site XYZ doesn’t convert, we blame the source. That could be far from the truth. Your source could be bringing you quality traffic but your landing pages drop the ball big time. The only real way to know if your source, pages and offers are working is to… wait for it… Test. Here comes the but… if you don’t know what to test, it can make you throw your hands in the air, and say – Argh! I’ll deal with it later. Of course, later never comes. I should know. Time to get intentional. Something I’m personally determined to do. My first step is to create a list of items to track and test. I’ve laid them down below. Hopefully this list will be helpful for you too. Usability Before slapping on stuff to test, why not first find out what people are looking at, clicking on, and doing on specific pages. Since the most important things are – new leads and new

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As marketers, we know that by keeping up on the trends and seasons of the year we can incorporate that into our marketing efforts. Well what about certain events such as the Superbowl? Marketingprofs.com has a refreshing article about how to take advantage of consumer events to boost sales. I found it very interesting with the Superbowl looming. Go Hawks!