Cutting Edge

Pilot Pens has created a very interesting,  high tech marketing campaign. Here’s how it works.

• You print a template from the site, complete the boxes in your own hand writing – or a different hand writing if you’re into calligraphy.
• Then position the template in front of your computer’s web cam.
• Visit the pilot website, to snap a picture and they will digitize the hand writing.

From there on, you can even

In last week’s email, I wrote about PhoneFollowUp. Did you see that? If you haven’t, it is a new service that allows you to follow up with prospects and customers just like an autoresponder, but instead of email, it will either place an automated phone call or a text message. You can use it together with your email list. In other words, instead of just contacting people by email, you can add an additional

So by now you’ve heard lots of talk about the iPad, how it is going to revolutionize everything – again. Me, I am thinking how we can work this into our marketing strategy. Not specifically for iPad but mobile readers in general. Many loyal readers here know I’ve been reading material on an electronic device since 1999. In fact, I still do. Finished reading a great book last night on the trusty old Palm.

Chris Thorman from Software Advise called me a few weeks ago to check out a blog post he wrote. Since he took time to call, I did so and oh my did he get me excited! In his post, “Searching for Real Estate Made Easy: Geo-Fences Plus Mobile Phones“, Chris talks about how realtors can use this technology called Geo-fences to notify home buyers about the property when they are near the home’s vicinity.

If you practice Internet Marketing, there’s a good chance you’re on the list of one or more of the big names. Over the last week, your inbox has probably been flooded by emails promoting List Control. Believe me, I understand how annoying all these messages can be. Thank God for inbox filters.

As for me, I love them because I get to play detective Internet Marketing forensics if you will. In this particular launch,

Take a look at your latest updates on Facebook or maybe Twitter. Do they seem innocent enough? I’m pretty sure they are. But what happens when someone is given a tool that sniffs out all your activity on over 40 social networks, video,  image and music sharing web sites, blogs and shopping web sites like Amazon Wish lists? What do you think they will find?

If your first instinct is to cringe, don’t feel bad,