If you have a squeeze page or any email newsletter sign up. Be sure not to leak those freebies/information without truly getting a lead. It is a common mistake especially when you’re new to email marketing. Email subscription forms usually have a redirect page, more commonly referred to as a thank you page. A URL where people are sent to after they subscribe to your newsletter or opt-in on your squeeze page. It is easy to think that nobody sees this page except after they subscribe but very often, people can quickly find out your thank you page URL by simply viewing the page’s source code.

Use a Javascript sign up box and think you’re safe? Nope. All one needs to do is visit the Javascript file directly in the browser – its just plain text anyway.

So how do you make sure people really are opted-in/subscribed before they get their hands on the freebie you worked so hard to create? Don’t give it to them in the thank you page. Deliver it in your first email – often also called the welcome email.

Photo by Sidiney Carlos Niclote