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Blog Address

If you have a WordPress blog or web site, when you go to Settings > General in your admin panel, you’ll see two fields. The WordPress Address and the Blog Address. Ever wonder what they are for and why have two fields pointing to the same place? I love changing these two fields around. Here’s how. The WordPress script has many files and folders. Maybe you’re the type who likes to keep things all neatly organized in the back end of your web site. Sure, nobody sees it except you when you view your site via FTP but still, you can’t stand all the different files and folders all over the place. Using the WordPress Blog field, you can install WordPress in a folder and have the blog ‘appear’ somewhere else. For example, you install WordPress here http://yoursite.com/wp – in the ‘wp’ folder. But when people visit your site, the blog shows up here http://yoursite.com How neat is that? All you need to do is, change the Blog Address field to http://yoursite.com instead of http://yoursite.com/wp and save your settings. There’s one more step. You copy the index.php from the original WordPress installation into public_html. Then open up index.php and edit

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For the last few days I’ve been talking about making my WordPress powered site (this one) mobile friendly. It started when two days ago, I decided to give the WordPress Mobile Edition plugin a 2nd chance since it’s updated. At that time, I made a quick note about theme-ing the mobile interface. Well, it’s almost midnight here and I’m still trying to understand this theme. Ugh. Maybe it’s too late and I’ve been fixing OPS (other people’s stuff) all day that I’m not seeing things right. But dang! The theme is like learning a brand new version of WordPress. Not what I expected or wanted. I’m close to switching plugins but got to admit this one works best so far and the mobile theme does look pretty sharp. On anothet note, I finally fixed up my Tweetbacks so they look better and added Twitter avatars to the list of tweetbacks. I’ll blog how I did that next week.

Thumbs

By default, WordPress displays the full post in your archive or category pages. I’ve been advised by SEO experts that this may not be a good thing because the content is duplicated on archives, category and the post pages itself. So, I’ve resorted to using excerpts. But problem is, the default WordPress excerpt is… well, boring. When viewing full posts, I get to see the pictures I’ve carefully chosen to go with the post. It breaks up the sea of text and maybe entices people to click on certain posts. One way to spruce this up is to display a thumbnail of the images in the post. Many premium themes use this method but they use WordPress’s custom fields which is not a bad thing if you are the only blogger. But when you have guests and multiple authors, this can get confusing for them. It is rather technical after all. The solution, use a plugin to automatically pull thumbnails of images already in each post. I’m currently using Thumbnail For Excerpt on several blogs which is simple and straight forward. But I’m noticing things about it I’m not quite happy about. For example some screen shots turn out horrible

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A Hermit In A Social Network World

Friday, March 20th, 2009
Geeky Glasses

I have a big secret to reveal. In school, I had so many friends, I could count them with one hand. I love company – my own and the immediate family’s. I don’t like going anywhere that much unless that means I’m going to be left alone to do my own thing. Definitely not a guided tour type. I’m an honest to goodness geek. I like baroque music for goodness sakes! In short – I’m a hermit and like it that way. I’ve felt much chagrin watching this social network explosion lately. Every marketer I know seems to be the social butterfly. They are funny, witty and just oozing with charm. When they say something, everyone laughs, jumps, talks. When I say something… “Huh? Did you say something”? At the age of 35, suddenly this morning I feel like I’m 16 all over again, sitting by the corner in school with my nose buried in a book from the library while the cool kids talked about which party they’ll be attending tonight. Late February, I wrote a post over at Internet Based Moms that people with huge followings aren’t (always) as financially successful as you might think they are. This

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When Creating HTML Emails…

Wednesday, March 18th, 2009

Remember this quick and simple tip. Add a text version of it too. Most – if not all – email newsletter systems like Aweber has two separate input boxes. One for HTML and one for plain text. Don’t send out the email without adding something in both. Here’s why. When you enter the HTML part only, whenever someone reads the email with the HTML turned off, they’ll see nothing or a bunch of jumbled code. Besides, HTML may be hard to read on small phone screens. Even if you plan on sending text only, you may want to create a simple HTML version. This way, the email is versatile. No matter what method and how your subscribers read their emails, it minimizes the chances of nasty surprises. It’s hard enough to get the email through to them. So when it does get to them, you want to make sure they can read it without further hindrance.

Bluetooth

I came across FexMax the other day that describes itself as a bluetooth advertising software.  You install it on your computer, hook up a Bluetooth dongle (transmitter) like this USB one. Then you’re all set to start transmitting messages to people who have Bluetooth enabled phones. Sounds pretty interesting, so I downloaded it and gave it a go. It seemed simple enough to use as far as the desktop goes but I couldn’t receive any messages on two different devices. Now that may not mean it doesn’t work likely it’s something to do with my transmitter setting – never used it before. I don’t use Bluetooth anyway and didn’t spend a whole lot of time configuring both devices or the transmitter. For my business, this is not much use. I can see where this is more useful for brick and mortar businesses. Even then, don’t expect people to simply receive messages from you just because you are sending. Depending how each person set up their bluetooth settings they may have to add you to their phone first. Maybe for establishments like clubs where people visit regularly and don’t mind adding you to their phones. With Bluetooth’s short ranges, (30 ft,

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Since WordPress started becoming more popular as a content management system, more people are asking questions how to make it behave and display information like a simple content management system would. A question I was asked recently was if it’s possible to make the author’s page display information. The answer, absolutely. Here’s some code you can use. Put them where you want the information to appear in your author.php file in your theme, inside the loop. 1 2 3 4 5 6 7 8 9 <div id="authimg"> <?php echo get_avatar( get_the_author_email(), ’80′, ” ); ?> </div> <div id="authdetails"> <h2><?php the_author(); ?></h2> <p><?php the_author(); ?>’s Web Site: <a href="<?php the_author_url(); ?>"><?php the_author_url(); ?></a></p> <?php the_author_description(); ?> <p>Below, you’ll find all posts made by <?php the_author(); ?></p> </div> The above will pull an image from Gravatar.com if the author has an image linked to their email address there. It’ll also pull the web site information and description from the web site and bio fields in their account/profile. After that, don’t forget to style it. Here’s what I use to style the information that would put the author’s image on the left, bio, links and other stuff on the right. 1 2 3

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Image by FatBusinessman via Flickr A few weeks ago, I clicked on a link on Twitter which I do countless times every single day. It was a squeeze page. Nothing unusual there either considering the market I am interested in. But what is different is, the squeeze page asked not for your email but your Twitter login. Hmm… excuse me, but aren’t I supposed to keep logins to myself? Doesn’t everyone get told not to enter their user names and passwords on any site other than the one its meant to be used on? So why? Why do I see so many people re-tweet the message which was generated after they enter the login information? I know of many twitter applications that require login and yes I am guilty of it myself I guess the lure of an application no matter how trivial made it OK in my mind but it’s not and I’ve since stopped entering logins into applications that require them. Many developers realized this and so has Twitter that the newer ones can work without your Twitter password, only username is sufficient. Still… I think Twitter needs a special public key for people to use like FriendFeed

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Sparkplugging

I can’t tell you how excited I am. I’ve been a reader of Sparkplugging a fantastic blog network for Solo Entrepreneurs and followed its owner, Wendy Piersall for a while. Wendy is such a dynamo. She’s come so far with her blog network. Simply put, someone I respect and admire. In February, I reached out to Wendy because I noticed her column for technology doesn’t have a regular contributor. We talked yesterday and the result, I’ll be their contributor really soon. What a great opportunity. This is not my first guest blogging gigs. If you didn’t already know, I also contribute to the Experts blog on Internet Based Moms, Small Business Branding and on occasion, Alice Seba’s Internet Marketing Sweetie. So why do I commit myself to more blogs when I already am putting my content on so many sites in addition to having to keep up with my own blog here? The reason? It works for me. It helps me bring in new traffic, expose myself to a different audience and connect with them. I get to know many wonderful people too. If you don’t have a blog or simply want to reach new prospects and audiences, I highly

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Do You Really Need A Blog For Your Business?

Wednesday, February 25th, 2009
Blogging

Shock and horrors can I, creator of Blogging Starter Pack which has helped launched countless small business blogs for 4 years seriously be asking that question? Yes I am! But hear me out. When Blogging Starter Pack was created, blogging was pretty new to small business. There were lots of blogs but how businesses could harness that was a big question mark. Of course, we helped business owners with that the course and it worked. Blogging worked out so well it’s almost expected for a business to have a blog for people to keep up with the company news, features, offers, tips and more. At the same time, the number of consumers’ blogs have also increased exponentially and many of them have grown up into authority sites in their own right. These days, whenever people ask me if they should start a blog and are concerned that they cannot keep up with blogging, my response is, why not guest blog first? Guest blogging for a well read blog in your niche means you can reach their audience, introduce your company/expertise and connect with them. Like free advertising, only better. You don’t have a big commitment up front. Too many blogs

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