This year, we’ve stepped out of our comfort zone and done a whole lot more advertising.

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One thing is sure, I’m no longer deathly afraid to advertise but, writing ad copy is still tough for me.

There are a lot of things you can outsource but for me, I believe ad copy isn’t one. At least not yet. Not where we are. Besides, I think the ability to write a killer ad copy is a valuable skill that nobody can take away even if you lose your business tomorrow, you can use this skill to build something new again.

Thankfully, there are places like Unbounce we can learn from like this post showing you 5 ways to beat your competition at PPC Ad Copy.