‘Podcast’ has been chosen by the New Oxford American Dictionary as the Word Of The Year (2005). Wow. Sure says a lot for podcasts and podcasting. It’s quite unbelievable how quickly podcasts have spread. Despite the number of podcasts today, if you haven’t looked for ways to leverage it yet it’s still not too late. My take on this - podcasts are still like the early websites. There’s still potential. How are the ways you can use podcasts as a marketer?

• Create your own niche podcast
• Appear as a guest on a niche podcast
• Advertise on a niche podcast

Note the keyword niche